science communication

Communication of scientific knowledge through research publications forms an integral part of any research program. At the same time, to reap the benefits of the scientific research, the scientific knowledge has to be communicated to the masses through different publications. To fulfill this requirement, We endeavors to communicate scientific information to a wide section of Indian society through its various publications.

The mass media undeniably is the major role player in stimulating public debate and shaping public opinion on scientific questions and issues. If scientists don't engage the media effectively, people with opposing views (anti-science) will! Silence and avoidance on the part of scientists will fuel ignorance and mistrust of science.

Scientists have to accept that they must operate within the parameters and news values of the media. Worldwide science reporting is moving away from "celebratory" reports about "space and dinosaurs" towards debate and issues around the impact of science on society. It's no longer "Professor, please tell us about this fantastic project?' but rather: "Explain why you are doing this research, who's funding it, what is your agenda?"

Science communication principles

• Synthesis, visualization & context are equally important
• Relate to audience - big picture to local relevance
• Prepare for and invite questions
• Simplified writing style; reduce jargon
• Simplify terms but not content
• Define all terms
• Minimal/zero use of acronyms
• Consistent style and format
• Judicious use of color
• Self contained units (maps, diagrams, etc. have enough legend to comprehend alone)

COMPARING SCIENCE WRITING TO SCIENCE COMMUNICATION
Science Writing Getting it right Providing scientific context (references) Text > graphics Peer audience Mostly black & white Authorship exclusive Focus on results and interpretation		Science Communication Getting it done Providing societal context (examples) Text ~ graphics Broader audience Full color Authorship inclusive Focus on conclusions and recommendations